HOW DESTINATION MARKETERS ACTIVATE FULL-FUNNEL MARKETING
At this very moment, travelers around the world are considering visiting your destination. They’re at different stages of their search, with many still discovering where they want to go, many in the planning phase, and others ready to book and learn more about your destination. In recent years, there has been a big shift in […]
6 TYPES OF ADS ON YOUTUBE
YouTube has taken the internet by storm, becoming the world’s most widely-used video platform. With over 2.68 billion monthly active users, the platform remains incredibly useful for marketers. YouTube advertising is a great way to increase brand awareness, drive online traffic, and improve customer engagement. You can utilize so many types of ads on YouTube for […]
SUSTAINABLE PRACTICES IN HOTEL MARKETING
In a world where environmental concerns are growing by the day, sustainability has become more than just a buzzword—it’s a necessity. The hotel industry, a major player in the global economy, has a significant impact on the environment. This impact, however, is mitigated through thoughtful and innovative sustainable practices. Hotel marketers have a crucial role […]
STRENGTHEN YOUR DESTINATION MARKETING CAMPAIGNS
Always-on marketing takes a dynamic and ongoing approach to digital. Every destination marketer battles seasonal swings. One week, your destination is bursting with guests, the next your crowds are gone. While it’s tempting to scale back marketing efforts during low seasons or even during economic uncertainty, travelers are booking and planning anytime and anywhere. Always-on marketing […]
THE BENEFITS OF USING AN AUTOMATED INFLUENCER MARKETING PLATFORM
Managing influencer campaigns effectively can be a complex and time-consuming task, especially when you have to chase influencers for screenshots of their content or track their performance on spreadsheets. Many brands and agencies are increasingly opting for an automated influencer marketing platform to speed up workflow, streamline and optimise their campaigns. In this article, we’ll […]