TIKTOK VS INSTAGRAM: WHAT’S BEST FOR INFLUENCER MARKETING?
As social media keeps evolving, with new platforms popping up and existing ones constantly changing, brands must stay in the loop regarding the latest trends and best practices in influencer marketing on TikTok and Instagram. Over the last couple of years, TikTok has emerged as a leading influencer marketing platform, while Instagram continues to be […]
THE BENEFITS OF USING AN AUTOMATED INFLUENCER MARKETING PLATFORM
Managing influencer campaigns effectively can be a complex and time-consuming task, especially when you have to chase influencers for screenshots of their content or track their performance on spreadsheets. Many brands and agencies are increasingly opting for an automated influencer marketing platform to speed up workflow, streamline and optimise their campaigns. In this article, we’ll […]