HOW DATA CAN IMPROVE YOUR TOURISM DESTINATION
Big data is now a must for all destination managers, but having access alone isn’t enough. How can all this data be effectively translated into actionable steps? The opportunities are endless: every bit of data can lead to actions that help your destination grow, perform better, and beat competitors. Let’s look at some basic and important […]
STRENGTHEN YOUR DESTINATION MARKETING CAMPAIGNS
Always-on marketing takes a dynamic and ongoing approach to digital. Every destination marketer battles seasonal swings. One week, your destination is bursting with guests, the next your crowds are gone. While it’s tempting to scale back marketing efforts during low seasons or even during economic uncertainty, travelers are booking and planning anytime and anywhere. Always-on marketing […]