Articles

November 9, 2020
Co-Op Marketing

Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Picture this, you’re stuck at home with a pandemic in full swing. You’re surfing social media aimlessly, looking for a connection with the outside world. […]
November 9, 2020

MarTech Series: New Blis report pinpoints geography, mobility and psychology

New Blis report pinpoints geography, mobility and psychology as key factors impacting behaviour change leading up to the holiday season Blis, the trusted leader in […]
April 23, 2020

Communication & Cancellation Policy: COVID-19 Recommendations

Sojern is built on more than a decade of expertise analysing the complete traveller path to purchase. We identify people coming to your city and […]
December 10, 2019

5 Ways to Make Your Hotel Banner Ad Creative More Effective

Your potential guest has visited your website many times before. You know they’re searching for a five day trip for two in August. But they […]
February 12, 2019

How $10 could change the consumer privacy conversation

  There’s no denying the conversation around data privacy and consumers’ relationships with their data is only getting louder, as we’ve seen post GDPR and, […]
December 14, 2018

How restaurants are using data

Restaurants are becoming more and more reliant on data as a competitive edge. In what has historically been a lower-tech industry, restaurants of all sizes […]
December 14, 2018

How Booking Behavior Varies Across Hotel Segments

Take a look at booking behaviors by hotel STR segments in our latest Hotel Insights Report and see how hoteliers can target a new type […]