Articles

April 23, 2020

Communication & Cancellation Policy: COVID-19 Recommendations

Sojern is built on more than a decade of expertise analysing the complete traveller path to purchase. We identify people coming to your city and […]
December 10, 2019

5 Ways to Make Your Hotel Banner Ad Creative More Effective

Your potential guest has visited your website many times before. You know they’re searching for a five day trip for two in August. But they […]
February 12, 2019

How $10 could change the consumer privacy conversation

  There’s no denying the conversation around data privacy and consumers’ relationships with their data is only getting louder, as we’ve seen post GDPR and, […]
December 14, 2018

How restaurants are using data

Restaurants are becoming more and more reliant on data as a competitive edge. In what has historically been a lower-tech industry, restaurants of all sizes […]
December 14, 2018

How Booking Behavior Varies Across Hotel Segments

Take a look at booking behaviors by hotel STR segments in our latest Hotel Insights Report and see how hoteliers can target a new type […]