Articles

June 28, 2021
6 DIGITAL ADVERTISING TRENDS TO ACCELERATE TRAVEL’S COVID-19 RECOVERY

6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

To say that the travel industry was hit hard by the onset of the global pandemic in 2020 is an understatement. Consumer demand all but […]
June 4, 2021
Global Media Greece receives 2 awards at Tourism Awards 2021

Διπλή η Χρυσή Βράβευση για τη Global Media στα Tourism Awards 2021

Αποτελεί μεγάλη τιμή για εμάς αλλά και εξαιρετική διάκριση η βράβευσή μας με δύο GOLD βραβεία στη φετινή απονομή των Tourism Awards 2021! Σε μία […]
March 19, 2021
Cookieless world

Travel Advertising Today & in a Cookieless World

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and […]
February 2, 2021

Search Engine Marketing Guide for Hoteliers

Today’s digital consumer is constantly connected. Consumers spend an average of 6 hours and 42 minutes online each day, which only continued to increase over […]
January 7, 2021
Rethink Success Metrics 2021

Tourism organizations need to rethink their success metrics in 2021

This year has been unpredictable, and it has changed everything about the travel industry. From traveler confidence to budgets to policies and procedures, 2020 has […]
December 22, 2020

A Travel Marketer’s Guide to Programmatic Display

You’re browsing online and found a pair of shoes you have to have. But the phone rings, or your children need help with their virtual […]
December 10, 2020

Kraft Heinz and Publicis Commerce achieve media first in The Netherlands with Blis’ new Habits to Home Targeting

Kraft Heinz and Publicis Commerce achieves media first in The Netherlands with a 77% increase (vs control) in-store visits using Blis’ new “Habits to Home […]
December 9, 2020

COVID-19: Insights on Travel Impact, Europe

With our access to real-time traveller audiences and unmatched visibility into global travel demand, we’re in a unique position to share the current travel trends […]
November 23, 2020

The changing behaviour series: a retail reckoning

November 2020 will be remembered by many as a month of countdowns and waiting. The US election results were, and still are, a tense affair, […]
November 20, 2020
New Digital Age

New Digital Age: Back to the future: why contextual advertising on its own isn’t enough

The world has changed. There’s no denying that. The rate of change accelerated dramatically this year, and the way our industry works, how we interact […]