FIND YOUR TARGET AUDIENCE – 5 SOLUTIONS IMPROVING YOUR BRAND RECOGNITION
Do you know where your audience spends their time online or what platforms they use? You’re probably always looking for innovative ways to connect with your target audience and increase brand awareness. But have you studied your ideal customers’ online patterns? Do you know how to find your audience on social media? To figure out how […]
FRANCE EXPERIENCES TOURISM BOOM AHEAD OF 2024 OLYMPICS
The Summer Olympic Games in France will be the largest event ever hosted in the country. Slated to be held in Paris, France from 26 July – 11 August 2024, the summer Olympic games will bring together 10,500 athletes from 206 National Olympic Committees (NOCs) that represent nations from all over the world. The games will […]
TIKTOK VS INSTAGRAM: WHAT’S BEST FOR INFLUENCER MARKETING?
As social media keeps evolving, with new platforms popping up and existing ones constantly changing, brands must stay in the loop regarding the latest trends and best practices in influencer marketing on TikTok and Instagram. Over the last couple of years, TikTok has emerged as a leading influencer marketing platform, while Instagram continues to be […]
A CROSS – PLATFORM PERFORMANCE MARKETING STRATEGY
As of today where online wanderings mirror offline journeys, understanding the efficacy of a Cross-Platform Performance Marketing (CPPM) strategy is crucial. This strategy aims to engage potential customers at various strategic points of their digital journey, mirroring their offline behaviors. From scrolling through Instagram to watching videos on TikTok or YouTube, and discussing topics on […]
INDEPENDENT HOTELS: NAVIGATING MARKETING LANDSCAPE WITH COOKIELESS CHANNELS
Google’s decision to remove third-party cookies from its Chrome browser has sent shockwaves through the advertising industry. Max Starkov, a seasoned hospitality and online travel tech-consultant and strategist, believes that independent hotel marketers will bear the brunt of this seismic shift. But there is light at the end of the tunnel, and it’s shining on first-party data […]
HOW TO OPTIMIZE YOUR YOUTUBE ADS CAMPAIGN
Marketers rely on YouTube to increase brand awareness and connect with their target audiences through creative ads. So how do you know how much you should spend on these efforts? A YouTube Ads cost calculator can point you in the right direction by estimating the return on investment of your YouTube ads. However, there’s a […]
AI IN PERFORMANCE MARKETING : BALANCE BETWEEN PERSONALIZATION & PRIVACY
Modern marketing calls for the access and analysis of a range of data to build strategies that are targeted, conversion-focused, and yield high ROI. This has led to a conundrum and it’s one that marketers around the globe grapple with daily: how to create highly personalized and targeted campaigns while ensuring user privacy? This challenge […]
HOW DESTINATION MARKETERS ACTIVATE FULL-FUNNEL MARKETING
At this very moment, travelers around the world are considering visiting your destination. They’re at different stages of their search, with many still discovering where they want to go, many in the planning phase, and others ready to book and learn more about your destination. In recent years, there has been a big shift in […]
HOW DATA CAN IMPROVE YOUR TOURISM DESTINATION
Big data is now a must for all destination managers, but having access alone isn’t enough. How can all this data be effectively translated into actionable steps? The opportunities are endless: every bit of data can lead to actions that help your destination grow, perform better, and beat competitors. Let’s look at some basic and important […]
GET OVER THE “COOKIELESS FUTURE” CONVERSATION
Welcome to another year of wondering about how life will be once Google finally starts removing third-party cookies. While there are still some question marks, it’s time to accept that cookies are disappearing and stop clinging to that last strand of hope that cookies can stay longer. The CEO, Greg Isbister, and CTO, Aaron Mckee […]