Articles

November 23, 2020

The changing behaviour series: a retail reckoning

November 2020 will be remembered by many as a month of countdowns and waiting. The US election results were, and still are, a tense affair, […]
November 20, 2020
New Digital Age

New Digital Age: Back to the future: why contextual advertising on its own isn’t enough

The world has changed. There’s no denying that. The rate of change accelerated dramatically this year, and the way our industry works, how we interact […]
November 20, 2020
Ski Destinations Recovery

Ski Destinations See Recovery Faster Than All Lodging Verticals

You’re nearly alone on the top of a gorgeous mountain, ski poles in hand, breathing in the fresh air. The sun is beating down, yet […]
November 13, 2020

7 Tips for Your Advertising Creative During COVID-19 Recovery

Here we take a look at 7 tips for your advertising creative during COVID-19 recovery with a few examples for each. Target Locals: Staycation copy […]
November 9, 2020
Co-Op Marketing

Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Picture this, you’re stuck at home with a pandemic in full swing. You’re surfing social media aimlessly, looking for a connection with the outside world. […]
November 9, 2020

MarTech Series: New Blis report pinpoints geography, mobility and psychology

New Blis report pinpoints geography, mobility and psychology as key factors impacting behaviour change leading up to the holiday season Blis, the trusted leader in […]
April 23, 2020

Communication & Cancellation Policy: COVID-19 Recommendations

Sojern is built on more than a decade of expertise analysing the complete traveller path to purchase. We identify people coming to your city and […]
December 10, 2019

5 Ways to Make Your Hotel Banner Ad Creative More Effective

Your potential guest has visited your website many times before. You know they’re searching for a five day trip for two in August. But they […]
February 12, 2019

How $10 could change the consumer privacy conversation

  There’s no denying the conversation around data privacy and consumers’ relationships with their data is only getting louder, as we’ve seen post GDPR and, […]
December 14, 2018

How restaurants are using data

Restaurants are becoming more and more reliant on data as a competitive edge. In what has historically been a lower-tech industry, restaurants of all sizes […]